Did I say I would return to Loffler's for the annual Fender FretFest
post-NAMM
blast? Damn straight! Never flake on a promise!
Okay, so it wasn't because I promised, it was because I couldn't
keep
myself away; Loffler's is on my route to and from the office (it's on
Katella
near Dale in Anaheim) so the entire week of NAMM, my car kept pulling
toward
the club as I passed it. The guy at the Unocal station said it was
because my
tires were worn, but that's just a minor technical detail. On the
afternoon of
Friday, January 21, the force was overwhelming. The car actually drove
itself
into the Loffler's lot and next thing I knew, I was interrupting the
Fender guy
while he tried to set up the stage, chirping in his face at 100 mph
with
questions like, "Are you having a guitar raffle tonight? Is it just
tonight or
is it tomorrow night, too? How many bands are playing? Anyone famous?
What time
does it start?" Yeah, that's right. I'm a professional journalist and
the
Fender Guy loves me. He also loves being grilled with airheaded
questions after
a long hard day at the NAMM show.
After interrogating Fender Guy, going home, and changing clothes, I
returned to
Loffler's just in time to get slapped with a Fender Artist pass (good
for free
cover, backstage VIP patio access, and all the ins-and-outs you want)
and to
hear the end of opening band The Duds, a mellow and melodic group of
fine-looking young men.
Fender had reserved all the prime seating in the house for their
employees, so I
hid out alongside them and ordered dinner – four gigantic, fat taquitos
complete
with guacamole, salsa, and sour cream for only $3.00! Just as they were
cooling,
I heard a shrill little voice shriek into my left ear, "Do they have
good
taquitos here?" It took me just one glance out of my left eye to know
for sure.
Yes, it was her – the one, the only - Bar-B-Doll from NAMM 2004!
Feeling just a little sorry (but not really, though) for exposing her in
last
year's article as being the little urchin who suspiciously won top
prize (a
Sting Signature Bass, damn her) in last year's drawing, I made a
thinly-veiled
attempt to squelch my furor and found out her real name: Martha (last
name
omitted to protect the poor thing from her own notoriety). Martha?
Forget that,
she'll always be "Bar-B."
Adding to the fun, Bar-B introduced me to her boyfriend, a Fender
employee/bass
player in one of the many Fender corporate bands (musicians working at
Fender
gig with co-workers and get promoted by the company). Shaking hands
with
Bar-B's guy opened a window for me to be a troublemaker. "Hey, wasn't
it
classic last year when she won that Sting bass and ran out the door,
swinging
it around without the case, screaming, "eBay! eBay?" Bar-B-Boyfriend
hollered,
"She did what? Fantastic. Her boyfriend is a bass player, and
she's
hawking limited-edition basses on eBay." Bar-B tried to get out of this
one by
admitting she didn't really end up selling it, but that just drew
attention to
the fact that she has a choice bass stashed in her apartment and she
didn't
even give it to Bar-B-Boy for Christmas. Bahawaha!
Contributing to my amusement and excitement was the fast-approaching
opportunity
to win this year's give-away, a 1969 Strat valued in the area of
$3,000=plus. I
bought five tickets and focused on the next Fender Custom Shop band,
Switchback
(Cristy and Kimmie, check out the singer in the photo).
Bass-and-effects heavy,
Switchback's "Wired" is reminiscent of Red Hot Chili Peppers, but
cleaner and
tighter. Within just one song, you get reggae, ska, and rock, and not
even one
hint of Sublime. This band has energy, power, and fun. Definitely see
them when
they come to your town.
You know how some old ladies go to Bingo Night with hopeless dreams of
winning
money? Well, this old lady goes to Loffler's on NAMM night with
equally-hopeless dreams of winning a fabulous array of valuable prizes.
The
first raffle numbers were called. Nothing. Fortunately, proceeds go to
the
Fender Performing Arts Center Museum to fund children's music
education.
Keeping this positive aspect in mind took the edge off my
pissed-offedness.
Bar-B invited me to party with The Fender Gang at their table, just as
Boy-B was
taking the stage with his group, The House Band (a.k.a. Velvet Elvis, a.k.a.
The Big
Girls). Figuring this was a set-up to steal my raffle tickets so she
could win
again, I declined with the excuse of having to roam the club so as not
to miss
an important photo opportunity. Making my way toward the stage, I
noticed The
House Band sounded a lot like a Floyd tribute...then realized they
weren't
just sound-alikes, they actually were playing Floyd. They were a cover
band. At
least their drummer sang lead, giving the audience something unusual to
watch.
As Bar-B-Man pounded the bass hard and our friend Fender Guy blazed
guitar on
"Rocky Mountain Way", I wondered why Fender didn't still have a
facility in
Fullerton, near my home (they're now spread throughout the USA and
Mexico, and
their only remaining California operations are in Corona). Observing
the lively
crowd of partiers dancing, feeling the warm spring-like breeze blowing
through
the back door, enjoying cold beer and relaxation, I realized I hadn't
had this
much fun in forever. It was a true party, just like back in the '70s,
and I
quietly wished I could work with these people every day.
Surf-punk band Slacktone were up next, throwing down their hyper-trippy
blend of
Dick Dale-meets-skate-shredder weirdness. The "Slacktone Sound" is
similar to
the "Playtone Sound" (That Thing You Do) but sharp-edged enough
for
Quentin Tarantino to use as soundtrack material. Their "Skateboard
Rockin'
Commando", with extreme energy and talent from drums and guitar,
received a
properly elevated level of love from the audience.
Feeling another gravitational pull toward poor Fender Guy (by then
taking a
break from playing to draw the winning numbers for the most important
raffle of
the night), I got my hopes all pumped up again for the Strat. Fender Guy
called
up winner after winner: first a Fender baby-t, next a Jimi Hendrix DVD
box set.
Then I heard it - my number. The prize? Imagine my joy. A trucker cap.
Hooo-ray.
My office co-worker dude would be so happy when I tossed it on his desk
Monday
morning. What did the next winner get? Correct. The Strat!
As I bit my tongue to silence a scream, United Blues Band took the
stage, once
again showcasing Fender Guy on guitar, mighty vocals, and a complete
Chicago-style horn section. At mid-set, the singer revealed this was
their
first live gig ever in front of real people, surprising since they
charged
right out of the gate sounding fully-seasoned with talent o' plenty.
Once again, I shuffled out of the Fender FretFest awash in a mix of
emotions:
dejected at my failure to win a guitar, elated from the high of
enjoying the
most happenin' party of the year. Most of all, I was ready to converge
on the
NAMM show the following morning. Will I be back to try again next year,
like a
habitual sheep flocking toward the herd? Oh, hell yeah. See 'ya in 2006,
Bar-B-Doll!
www.Fender.com
Photos by Marlene